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Shenzhen ——
The Weatherglass of China's Vehicle Market |
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| “ China is influenced by Guangdong, whereas Guangdong is motivated by Shenzhen.” As a city of the fastest growth in private car possession and top level & leading trend of consumption, Shenzhen is always being a competition focus of the market for major automakers with a sensitive status in both South China and entire country auto-market. Declared by Shenzhen Municipal Statistics Administration, by the end of 2003, the total sales of automobiles in Shenzhen have hit 110,800 sets, with steady possession of 900,000 sets, of which the private ones recorded 315,800. Speaking of a possession rate, in average, there are about 20 vehicles in every one hundred families in Shenzhen, which has already reached the level of auto-ownership compared to the developed countries. Shenzhen is the place for the top record of average vehicle purchases with consumption maturity, and buying private cars has turned out as the top hit of consumptions in Shenzhen. |
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The Local Auto-Industry Growth Urged by
the Local Government |
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| At present, the local government is now adopting a number of strategies to collaborate with the multinational and domestic automakers, and introducing the auto-projects by utilizing CEPA and “9+2” Pan Pearl River Delta cooperation, particularly focusing on the high-class auto-project, so as to facilitate the smooth development of auto-industry. Currently, the 《Development Plan of Auto-Electronic Industry Shenzhen》compiled by Shenzhen Development & Reform Administration has already been assessed by the expert team. According to the plan, Shenzhen will forge the Auto-Electronic Industrial Base in 5 or 10 years, upgrading the auto-industry to be the pillar industry in Shenzhen, so that it makes Shenzhen as one of the important R&D and production base. |
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| The Forthgoer of Auto-Culture |
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| Shenzhen Motor Carnival and Int’l Motor Fair is the Forthgoer of Auto-Culture, which enhances and upgrades the auto-brand image, popularizing the brand auto-service, so that it features the on-site transaction in the exhibition. Every year, in the exhibition, there should be some motive activities that are popular with the citizens, which by all means lead the trends of China’s Auto-Culture and elicit brand-new fashion. In 2002, Shenzhen pioneered the auto-culture nationwide by sponsoring the first Motor Carnival, which attracted over 230,000 visitors and was appreciated by the national automakers and authorized media. The Carnival has been successively held for three years, of which the HK Jalopy and Carapace parade, Galop auto-consumption survey, brand-car cowry show, commonweal vehicle-image-stick competition, Motor Carnival Night and other colorful activities are being chit-chatted over and memorized by the local citizens till today. As a landmark of auto-culture activities, Shenzhen Motor Carnival is being appreciated by more and more auto-consumers, and turned out as an annual Auto-Dionysia along the South China area. |
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| The Most Fascinating Auto-Transaction Stage |
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| Shenzhen Motor Carnival & Int’l Motor Fair is the most fascinating stage, too. At the same time of successfully holding up characteristic activities around auto culture, the exhibition organizer is always proposing a vision focusing on target potential buyers. An intensive investment is being made to spread around the exhibiting information and to attract the target buyers via TV Station, Newspapers, Periodicals, Networks, Radio Station, Outdoor Ads, Telecom, Direct Mails, Posters, etc. Also in the meantime, the organizer kept holding socials of “Real-Estate Spring Fair” to manifest considerable transaction capacity for both vehicles and real estate. It realized a feature of “helping the auto-buyer while assisting upon the auto-seller. ” As per the statistics, in 2003, in the First Int’l Motor Fair, the visitors recorded over 100,000, with the transaction of vehicles hitting about 1,200 sets on-site, and intent orders reaching over 700 sets, with the actual turnover of RMB200 million. Surely it is the auto-transaction platform featuring the most transaction capacity and the best exhibiting effect compared with the peers. |
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| Professional Engine, Triggers.05’new Car Market |
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| As a first-chosen exchange platform of auto trade and culture, Shenzhen Motor Carnival has been taking a leap development. With the 2005 show, Shenzhen Motor Carnival marks it 4th holding and houses 30000 sq. m of A Hall, B1 Hall, B2 Hall, B3 Hall and E Hall, and become the largest motor show in the history of Shenzhen Hi-Tech Fair Exhibition Center. Meanwhile, 2005 show will integrate the resources of auto industry,with strong tridimensional drumbeating,professional and efficient operation system. take advantage of the excellent facilities, perfect services and convenient traffic system of Shenzhen Hi-Tech Fair Exhibition Center to attract more and more visitors to attend the Show, creating a unprecedented business opportunities. |
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| Invariable Auto-Motive Holidays |
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| Since its foundation, “Shenzhen Motor Carnival & Int’l Motor Fair” has been supported by Shenzhen local government, Shenzhen Trade & Industrial Bureau, Shenzhen Ind. & Economy Federation and mass auto-media. As proved in practice, in the most sophisticated area of auto-consumption in China, only with the colorful auto-culture activities and motivation towards citizen’s participation, can it really enhance and upgrade the auto-brand image, as well as facilitate the auto-transactions. After over 3 years of incubation and promotion, “Shenzhen Motor Carnival ” has already shaped a characteristic culture that is gradually exerting its brand-aggregation effect. The more and more automakers and distributors take “the Motor Carnival” as a target campaign to develop the South China Market so as to list it up to the annual sales plan. As a part of the strategic “Cultural Urbanization,” advocated by the local government, “Shenzhen Motor Carnival & Int’l Motor Fair” will consistently undertake the legacy of auto-culture. By sponsoring the colorful auto-purposed activities and promoting brand service, we will make it come true for the car, as a high-level consuming product, to get involved in people’s life, so that the “Shenzhen Motor Carnival & Int’l Motor Fair ” became their own “Vehicle-Consuming Festival.” |
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